Farm Fresh Creative » All Creative

Clearfield DM

admin — Tue, 14 Sep 2010 00:36:34 +0000

Along the same lines as the Clearfield wheat postcard a few samples earlier, this larger direct mail piece serves the same purpose as the postcard – to get growers thinking about next year’s crop.

Assigned by Quarry Integrated Communications. Check it:

> CLEARFIELD Wheat brochure

Innovation web

admin — Tue, 14 Sep 2010 00:09:55 +0000

BASF Canada is well known for its innovation in agriculture, but there’s far more to BASF than meets the eye. To showcase their commitment to innovation across a number of industries, stories were created to live on the newly-created innovation section of the corporate site.

Read about the Kixor weed control innovation, the invention of the Magic Eraser or how BASF contributed to the 2010 Olympics.

Assigned by Quarry Integrated Communications.

Clearfield Wheat

admin — Mon, 13 Sep 2010 23:13:42 +0000

To help wheat growers think ahead to next planting season, a quick postcard was created to remind them of the benefits of planning ahead and planting Clearfield Wheat from BASF. Assigned while on contract with Quarry.

Take a peek here:

> Clearfield Wheat Pre-Harvest Direct Mail

Trading Cards

admin — Mon, 13 Sep 2010 23:12:20 +0000

A Quarry Integrated Communications project, this was a fun direct mail piece for the BASF Clearfield Canola program. Each card outlines the canola system ‘players’ and their stats so growers know exactly who to put in their starting lineup for the 2011 season.

>Check out the full lineup of BASF 2011 Trading Cards here.

radio spot

admin — Thu, 02 Sep 2010 23:09:18 +0000

On contract with Quarry Integrated Communications, I created a :30 second spot for Kitchener Utilities, promoting the peaksaver thermostat program.

> Hear it here: Kitchener Utilities – Air Conditioner Break

The Enterpriser

admin — Wed, 25 Aug 2010 16:23:23 +0000

This project dates back a few years, when Farm Fresh was fairly new to the freelance world. BioEnterprise, a 2-person, not-for-profit operation helping start-ups in the agri-food, agri-life and biosciences sector, needed help with content and assembly of their member newsletter, The Enterpriser.

Farm Fresh worked on 2 editions…

> Enterpriser, Spring 2006

> Enterpriser, Winter 2006

HEADLINE

admin — Tue, 24 Aug 2010 01:07:30 +0000

To help promote HEADLINE, a BASF Canada fungicide, a direct mail piece was created with an offer code to drive growers to the website for a chance to win a free case.

> Here’s the customer retention version.

Assigned by Quarry Integrated Communications.

Natural Comforts

admin — Tue, 24 Aug 2010 00:46:29 +0000

A consumer insert produced twice a year, Natural Comforts by Kitchener Utilities includes information for local residents on heating and air conditioning, energy and water conservation and more. This was a project assigned by Quarry Integrated Communications.

See my contributions here:

> Natural Comforts – inside cover

> Natural Comforts – page 2

> Natural Comforts – page 5

> Natural Comforts – page 15

> Natural Comforts – back cover

SunGarden

admin — Fri, 13 Aug 2010 14:52:52 +0000

A project assigned while on contract with Quarry Integrated Communications, I was responsible for creation of copy for the SunGarden microsite and the accompanying nurture email campaign, designed to lead consumers through the buying experience of a solar panel energy solution. The theme, carried out through the site, was established in an earlier contest piece – Do Something Beautiful.

> Take a walk through the full SunGarden microsite here.

Netflash Flyer

admin — Wed, 05 May 2010 01:18:49 +0000

As part of an ongoing campaign for Netflash, Farm Fresh created a new direct mail piece highlighting their wireless internet service. The tagline, “Fast / Faster / Fastest” was intended to work alongside the design to subtly hint at the superior wireless speeds Netflash offers compared to the competition.

See the full Netflash Wireless Flyer brochure here.