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	<title>Farm Fresh Creative</title>
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	<link>http://farmfreshcreative.ca</link>
	<description>Karen McCrae, Freelance Copywriter, Guelph ON</description>
	<lastBuildDate>Thu, 02 Sep 2010 23:09:18 +0000</lastBuildDate>
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		<item>
		<title>radio spot</title>
		<link>http://farmfreshcreative.ca/2010/09/radio-spot/</link>
		<comments>http://farmfreshcreative.ca/2010/09/radio-spot/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 23:09:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All Creative]]></category>
		<category><![CDATA[Promos + Ads]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[freelance]]></category>
		<category><![CDATA[guelph]]></category>
		<category><![CDATA[writer]]></category>

		<guid isPermaLink="false">http://farmfreshcreative.ca/?p=299</guid>
		<description><![CDATA[On contract with Quarry Integrated Communications, I created a :30 second spot for Kitchener Utilities, promoting the peaksaver thermostat program. &#62; Hear it here: Kitchener Utilities &#8211; Air Conditioner Break]]></description>
			<content:encoded><![CDATA[<p>On contract with Quarry Integrated Communications, I created a :30 second spot for Kitchener Utilities, promoting the peaksaver thermostat program.</p>
<p>&gt; Hear it here: <a href="http://farmfreshcreative.ca/wp-content/uploads/2010/08/KIT_U_AC_Final.mp3">Kitchener Utilities &#8211; Air Conditioner Break</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
<enclosure url="http://farmfreshcreative.ca/wp-content/uploads/2010/08/KIT_U_AC_Final.mp3" length="1219456" type="audio/mpeg" />
		</item>
		<item>
		<title>The Enterpriser</title>
		<link>http://farmfreshcreative.ca/2010/08/enterpriser/</link>
		<comments>http://farmfreshcreative.ca/2010/08/enterpriser/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 16:23:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All Creative]]></category>
		<category><![CDATA[Brochures + Catalogues]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[guelph]]></category>
		<category><![CDATA[writer]]></category>

		<guid isPermaLink="false">http://farmfreshcreative.ca/?p=331</guid>
		<description><![CDATA[This project dates back a few years, when Farm Fresh was fairly new to the freelance world. BioEnterprise, a 2-person, not-for-profit operation helping start-ups in the agri-food, agri-life and biosciences sector, needed help with content and assembly of their member newsletter, The Enterpriser. Farm Fresh worked on 2 editions&#8230; &#62; Enterpriser, Spring 2006 &#62; Enterpriser, [...]]]></description>
			<content:encoded><![CDATA[<p>This project dates back a few years, when Farm Fresh was fairly new to the freelance world. BioEnterprise, a 2-person, not-for-profit operation helping start-ups in the agri-food, agri-life and biosciences sector, needed help with content and assembly of their member newsletter, <em>The Enterpriser</em>.</p>
<p>Farm Fresh worked on 2 editions&#8230;</p>
<p>&gt;<a href="../wp-content/uploads/2010/08/EnterpriserElectWinter06.pdf"> </a><a href="http://farmfreshcreative.ca/wp-content/uploads/2010/08/SpringEnterpriser062.pdf">Enterpriser, Spring 2006</a></p>
<p><a href="../wp-content/uploads/2010/08/EnterpriserElectWinter06.pdf">&gt; Enterpriser,  Winter 2006</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HEADLINE</title>
		<link>http://farmfreshcreative.ca/2010/08/headline/</link>
		<comments>http://farmfreshcreative.ca/2010/08/headline/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 01:07:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All Creative]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[guelph]]></category>
		<category><![CDATA[writer]]></category>

		<guid isPermaLink="false">http://farmfreshcreative.ca/?p=321</guid>
		<description><![CDATA[To help promote HEADLINE, a BASF Canada fungicide, a direct mail piece was created with an offer code to drive growers to the website for a chance to win a free case. &#62; Here&#8217;s the customer retention version. Assigned by Quarry Integrated Communications.]]></description>
			<content:encoded><![CDATA[<p>To help promote HEADLINE, a BASF Canada fungicide, a direct mail piece was created with an offer code to drive growers to the website for a chance to win a free case.</p>
<p>&gt; Here&#8217;s the <a href="http://farmfreshcreative.ca/wp-content/uploads/2010/08/BASF-Headline-Direct-Mail.pdf">customer retention</a> version.</p>
<p>Assigned by Quarry Integrated Communications.</p>
]]></content:encoded>
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		<item>
		<title>Natural Comforts</title>
		<link>http://farmfreshcreative.ca/2010/08/natural-comforts/</link>
		<comments>http://farmfreshcreative.ca/2010/08/natural-comforts/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 00:46:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All Creative]]></category>
		<category><![CDATA[Brochures + Catalogues]]></category>
		<category><![CDATA[brochure]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[guelph]]></category>
		<category><![CDATA[writer]]></category>

		<guid isPermaLink="false">http://farmfreshcreative.ca/?p=307</guid>
		<description><![CDATA[A consumer insert produced twice a year, Natural Comforts by Kitchener Utilities includes information for local residents on heating and air conditioning, energy and water conservation and more. This was a project assigned by Quarry Integrated Communications. See my contributions here: &#62; Natural Comforts &#8211; inside cover &#62; Natural Comforts &#8211; page 2 &#62; Natural Comforts &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p>A consumer insert produced twice a year, Natural Comforts by Kitchener Utilities includes information for local residents on heating and air conditioning, energy and water conservation and more. This was a project assigned by Quarry Integrated Communications.</p>
<p>See my contributions here:</p>
<p>&gt; <a href="http://farmfreshcreative.ca/wp-content/uploads/2010/08/1515_KU_NatComf_Spr_2010_Final-inside-cover.pdf">Natural Comforts &#8211; inside cover</a></p>
<p>&gt; <a href="http://farmfreshcreative.ca/wp-content/uploads/2010/08/1515_KU_NatComf_Spr_2010_Final-pg2.pdf">Natural Comforts &#8211; page 2</a></p>
<p><a href="http://farmfreshcreative.ca/wp-content/uploads/2010/08/1515_KU_NatComf_Spr_2010_Final-pg2.pdf"></a>&gt; <a href="http://farmfreshcreative.ca/wp-content/uploads/2010/08/1515_KU_NatComf_Spr_2010_Final-pg5.pdf">Natural Comforts &#8211; page 5</a></p>
<p>&gt; <a href="http://farmfreshcreative.ca/wp-content/uploads/2010/08/1515_KU_NatComf_Spr_2010_Finalpg15.pdf">Natural Comforts &#8211; page 15</a></p>
<p>&gt; <a href="http://farmfreshcreative.ca/wp-content/uploads/2010/08/1515_KU_NatComf_Spr_2010_Finalbackcover.pdf">Natural Comforts &#8211; back cover</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>SunGarden</title>
		<link>http://farmfreshcreative.ca/2010/08/sungarden/</link>
		<comments>http://farmfreshcreative.ca/2010/08/sungarden/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 14:52:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All Creative]]></category>
		<category><![CDATA[Web Copy]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[freelance]]></category>
		<category><![CDATA[writer]]></category>

		<guid isPermaLink="false">http://farmfreshcreative.ca/?p=283</guid>
		<description><![CDATA[A project assigned while on contract with Quarry Integrated Communications, I was responsible for creation of copy for the SunGarden microsite and the accompanying nurture email campaign, designed to lead consumers through the buying experience of a solar panel energy solution. The theme, carried out through the site, was established in an earlier contest piece [...]]]></description>
			<content:encoded><![CDATA[<p>A project assigned while on contract with Quarry Integrated Communications, I was responsible for creation of copy for the SunGarden microsite and the accompanying nurture email campaign, designed to lead consumers through the buying experience of a solar panel energy solution. The theme, carried out through the site, was established in an earlier contest piece &#8211; Do Something Beautiful.</p>
<p>&gt; Take a walk through the full <a href="http://farmfreshcreative.ca/wp-content/uploads/2010/06/SunGarden.pdf">SunGarden</a> microsite here.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Netflash Flyer</title>
		<link>http://farmfreshcreative.ca/2010/05/netflash-flyer/</link>
		<comments>http://farmfreshcreative.ca/2010/05/netflash-flyer/#comments</comments>
		<pubDate>Wed, 05 May 2010 01:18:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All Creative]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[guelph]]></category>
		<category><![CDATA[writer]]></category>

		<guid isPermaLink="false">http://farmfreshcreative.ca/?p=238</guid>
		<description><![CDATA[As part of an ongoing campaign for Netflash, Farm Fresh created a new direct mail piece highlighting their wireless internet service. The tagline, &#8220;Fast / Faster / Fastest&#8221; was intended to work alongside the design to subtly hint at the superior wireless speeds Netflash offers compared to the competition. See the full Netflash Wireless Flyer [...]]]></description>
			<content:encoded><![CDATA[<p>As part of an ongoing campaign for Netflash, Farm Fresh created a new direct mail piece highlighting their wireless internet service. The tagline, &#8220;Fast / Faster / Fastest&#8221; was intended to work alongside the design to subtly hint at the superior wireless speeds Netflash offers compared to the competition.</p>
<p>See the full <a href="http://farmfreshcreative.ca/wp-content/uploads/2010/05/Wireless-Fall09-Flyer.pdf">Netflash Wireless Flyer</a> brochure here.</p>
]]></content:encoded>
			<wfw:commentRss>http://farmfreshcreative.ca/2010/05/netflash-flyer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Biography</title>
		<link>http://farmfreshcreative.ca/2010/04/biography/</link>
		<comments>http://farmfreshcreative.ca/2010/04/biography/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 17:08:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All Creative]]></category>
		<category><![CDATA[Web Copy]]></category>
		<category><![CDATA[biography]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[editor]]></category>
		<category><![CDATA[guelph]]></category>
		<category><![CDATA[writer]]></category>

		<guid isPermaLink="false">http://farmfreshcreative.ca/?p=203</guid>
		<description><![CDATA[With more and more online accounts and the need for social presence on the web, Farm Fresh was contacted to create a biography that could live in many places. The example featured exists on the subject&#8217;s place of employment. &#62; See the full bio here.]]></description>
			<content:encoded><![CDATA[<p>With more and more online accounts and the need for social presence on the web, Farm Fresh was contacted to create a biography that could live in many places. The example featured exists on the subject&#8217;s place of employment.</p>
<p>&gt; See the full <a href="http://farmfreshcreative.ca/wp-content/uploads/2010/04/bio.pdf">bio</a> here.</p>
]]></content:encoded>
			<wfw:commentRss>http://farmfreshcreative.ca/2010/04/biography/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Catlin Canada</title>
		<link>http://farmfreshcreative.ca/2010/04/catlin-canada/</link>
		<comments>http://farmfreshcreative.ca/2010/04/catlin-canada/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 01:40:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All Creative]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[editor]]></category>
		<category><![CDATA[guelph]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[writer]]></category>

		<guid isPermaLink="false">http://farmfreshcreative.ca/?p=183</guid>
		<description><![CDATA[Catlin Canada, a specialty insurance and reinsurance company, needed assistance with the resource section of their website. To see a sample of resource articles researched and written by Farm Fresh, click here: Article &#62; Supply Chain, Going Green Article &#62; Supply Chain, Interruption Strategy Article &#62; Supply Chain, Customs Compliance]]></description>
			<content:encoded><![CDATA[<p>Catlin Canada, a specialty insurance and reinsurance company, needed assistance with the resource section of their website.</p>
<p>To see a sample of resource articles researched and written by Farm Fresh, click here:</p>
<p><a href="http://farmfreshcreative.ca/wp-content/uploads/2010/04/Article-Supply-Chain-Going-Green-Catlin-Canada.pdf">Article &gt; Supply Chain, Going Green </a></p>
<p><a href="http://farmfreshcreative.ca/wp-content/uploads/2010/04/Article-Supply-Chain-Interruption-Strategy-Catlin-Canada.pdf">Article &gt; Supply Chain, Interruption Strategy</a></p>
<p><a href="http://farmfreshcreative.ca/wp-content/uploads/2010/04/Article-Supply-Chain-Customs-Compliance-Catlin-Canada.pdf">Article &gt; Supply Chain, Customs Compliance</a></p>
]]></content:encoded>
			<wfw:commentRss>http://farmfreshcreative.ca/2010/04/catlin-canada/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Self Empire</title>
		<link>http://farmfreshcreative.ca/2010/04/self-empire/</link>
		<comments>http://farmfreshcreative.ca/2010/04/self-empire/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 00:49:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All Creative]]></category>
		<category><![CDATA[Web Copy]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[web writer]]></category>

		<guid isPermaLink="false">http://farmfreshcreative.ca/?p=164</guid>
		<description><![CDATA[Farm Fresh Creative created the website content for Self Empire, a local company focused on helping entrepreneurs market their products while also helping people become their own boss. Visit www.selfempire.com or click to see sample layouts here. &#62; Self Empire Website]]></description>
			<content:encoded><![CDATA[<p>Farm Fresh Creative created the website content for Self Empire, a local company focused on helping entrepreneurs market their products while also helping people become their own boss.</p>
<p>Visit www.selfempire.com or click to see sample layouts here.</p>
<p>&gt; <a href="http://farmfreshcreative.ca/wp-content/uploads/2010/04/Self-Empire.pdf">Self Empire Website</a></p>
]]></content:encoded>
			<wfw:commentRss>http://farmfreshcreative.ca/2010/04/self-empire/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CelPro Brochure</title>
		<link>http://farmfreshcreative.ca/2010/01/celpro-brochure/</link>
		<comments>http://farmfreshcreative.ca/2010/01/celpro-brochure/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 19:40:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All Creative]]></category>
		<category><![CDATA[Brochures + Catalogues]]></category>

		<guid isPermaLink="false">http://farmfreshcreative.ca/?p=155</guid>
		<description><![CDATA[CelPro, a Blackberry sales partner in the US, needed a professional brochure for their Blackberry solutions. The objective was to make the technical information more reader-friendly. &#62; See the CelPro Blackberry Brochure here.]]></description>
			<content:encoded><![CDATA[<p>CelPro, a Blackberry sales partner in the US, needed a professional brochure for their Blackberry solutions. The objective was to make the technical information more reader-friendly.</p>
<p>&gt; See the <a href="http://farmfreshcreative.ca/wp-content/uploads/2010/01/CelProbrochure_BBY_pages.pdf">CelPro Blackberry Brochure</a> here.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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